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What is the Advantage and Disadvantage of custom embroidery baseball caps

Author: Steve
Apr. 09, 2024
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Embroidered trucker caps are widely available these days. Many folks favor a custom cap because they work best with bags and customized t-shirts. Making embroidered trucker caps comes with a number of benefits and also disadvantages.

Purchasing the embroidered trucker caps might be a terrific option if you operate a brand and want to have promotional things that go well with various outfits. The custom caps can be utilized for any occasion where advertising campaigns are required. The products are simple to wear. Since there are no constraints on age or gender, you can easily order them in bulk and distribute them as promotional product.

Below are list of benefits and disadvantages to guide you to make a good decision on what promotional products benefits your company best.



Embroidered trucker caps as your business cards

Most people are reluctant to accept business cards because practically every other company gives them out. In addition, some prospective clients throw away business cards right away. You need to come up with another original technique to advertise your company in order to get over this hassle. And for that reason, you want to think about using embroidered trucker caps. These custom caps are eye-catching and will draw attention, getting people curious about your company. Therefore, there is a great likelihood that those who view your high-profile custom caps will go to your business’ website.

Embroidered trucker caps raise brand recognition

You must make an investment in raising brand recognition if you want to expand your company. Making it simple for your company to stand out is the concept. The issue is that it’s challenging to compete with other internet titans. This is due to the fact that big companies invest millions of dollars in increasing their internet brand recognition. The issue is that your company is unable to raise this amount of money. For this reason, you need to consider other strategies for raising brand recognition.

And for that reason, you ought to think about spending money on alternative marketing tactics like custom caps. The purpose of using this custom cap is to improve brand identification and clarify your identity.

Embroidered trucker caps can last long time

Durability is one of the main advantages of embroidered things. That implies that you can advertise your business using the same custom cap. Additionally, persons who get these caps as gifts are more likely to keep them for a long time. Therefore, if you invest in custom caps today, you will gain in the long run. And for that reason, you ought to make an effort to choose the best provider of promotional goods. You want assistance creating stylish, long-lasting embroidered trucker caps that advertise your company.

Embroidered trucker caps give your business an edge over other businesses

The goal of business marketing is to provide your business an advantage. This does not, however, obligate you to spend all of your earnings on promotional items. Instead, all you need to do is come up with creative strategies to advertise your company. And for that reason, you ought to think about making custom caps. This is because individuals are drawn to these promotional things. As a result, it’s simple to employ them to advertise your company and provide it a competitive advantage. So, seek out information that may help you locate the ideal business giving fantastic promotional items. You should collaborate with this business to create beautiful custom caps with embroidery.

Embroidered trucker caps are cost-effective

You need to think about the price while evaluating different marketing tools. Finding efficient marketing strategies within your budget is the goal. And for that reason, you want to think about employing embroidered trucker caps to advertise your company. You’ll find that our custom caps are not only highly effective, but also reasonably priced. Additionally, depending on your aim, these caps give you the flexibility to get more. So, you can begin by ordering a small quantity of custom hats and add more later. Make an effort to locate a firm that sells promotional products and offers these custom caps at reasonable costs.



Lack of space

Even if your client has the most amazing logo the world has ever seen, no one will ever be able to appreciate it if it can’t be scaled down to fit the limitations of the hat world. Embroidered trucker caps space is constrained; it is often only around 2.25″ high; however, this varies depending on the hat’s style and construction.

Not stable

Caps lack stability and are a mushy mess. Although the bill is often quite stiff, there isn’t much to stop the fabric from shifting while it is being stitched above that point. This means that patterns could end up bunching the fabric or shifting. That’s why you need to find an experienced company to make your embroidered trucker caps for you.

Warped design

When dealing with art, caps pose a unique problem because their shape differs from that of a garment or other item that would lay flat during embroidery. The result is a finished image that is deformed. This is especially true for circular logos, which when applied to a cap may appear oval or egg-shaped.

It’s Frustrating Seam

The most popular style of custom five-panel cap has a seam that goes directly down the center of the embroidery area on the front, which can be a pain in and of itself. Your client’s design may be severely distorted by the variation in fabric thickness along that seam (high on each side and low in the center).




Your company may increase brand recognition in an efficient and affordable way with custom embroidered trucker caps. These custom caps are durable. In addition, individuals like getting them as prizes for promotions. Additionally, custom embroidered caps present a polished appearance and make a good first impression.

You should therefore search for the best manufacturer of promotional products that creates classy personalized caps. Do you want to use personalized embroidered caps to give your business a competitive edge?

So, allow us to assist you!

Figuring out how much custom embroidery costs can be a complicated process depending on the pricing model. If you're ready to purchase some embroidered logo apparel but aren't sure how to factor in embroidery rates, Thread Logic is here to help! We'll break down the two most common methods for pricing custom logo embroidery, stitch count and flat rate, to give you an idea of typical embroidery costs so you can purchase your branded gear with confidence.

Stitch Count Pricing Method for Embroidery

What is Stitch Count Pricing? 

In this method, the embroidery price is determined by the number of stitches it takes to create an image. The reasoning behind this method is: the more stitches it takes, the longer it's on the embroidery machine, and therefore the more it costs.

If your custom embroidery company is using stitch count pricing, you might see something like, “$1 per thousand stitches”. In this formula, a logo with 10,000 stitches would cost $10 to embroider on a shirt. Here's a visual of a high stitch count logo for reference:

What Are the Advantages of Stitch Count Pricing? 

Part of the buying decision for customers is figuring out the price of an item. Stich count pricing has some advantages.

  • It's an accurate way to cover costs of production for the embroidery shop
  • It may cost less to embroider larger logos
  • There may be price breaks for larger orders
  • The model is fairly standard in the industry

    What Are the Disadvantages of Stitch Count Pricing? 

    Stitch count pricing tends to be more internally motivated, making sure the embroidery company makes a profit, rather than focusing on the customer experience. There are bound to be a few disadvantages when a model is designed for the company over the customer.

    • It's very complicated
    • Estimates are time-consuming (can take 1-3 days to get a price)
    • Customer does not know how many stitches they will need
    • It's difficult to estimate the price before production
    • There's a lack of transparency with the customer
    • It's driven by a cost account philosophy of pricing, not by consumer needs

    For example, this is an embroidery pricing description from a competitor’s website:

    “Custom embroidered apparel or cap prices include up to 6 colors per logo, up to 10,000 stitches for the 1st logo, and up to 5,000 stitches for additional embroidery locations. $0.35 for every 1,000 stitches exceeding 10,000 stitches, per piece (regardless of quantity purchased).”

    What happens if my design has 7 colors in it? How much will this actually cost me? Will we be doing the exact same math? We're in the business and we’re not sure we fully understand how that pricing would work.

    Stitch Count Embroidery Pricing Charts

    To give you an idea of what stitch count pricing may look like, here's what you might find on an embroidery company's website:


    Quantity of Items

    Stitch Count






    Up to 6000

























    Flat Pricing Method for Embroidery

    The other pricing method is one that we at Thread Logic have employed since the start of our company. It’s a flat pricing method.

    Flat pricing means that the cost for the custom embroidery of a logo is a flat fee and is not dependent on variables like stitch count or number of letters. This makes it much easier for the customer to understand when making a purchasing decision. This is the pricing method we have used at Thread Logic since we first opened our doors in 2002. We even take it one step further; we incorporate the cost of logo embroidery into the item cost you see on our product pages, so there's no room to wonder what you'll be paying for your custom embroidered apparel.

    What Are the Advantages of Flat Pricing?

    We use flat pricing for a reason. Flat pricing for custom logo apparel takes away all the disadvantages of pricing by stitch count.

    • It’s simple and easy to understand
    • You won't need to wait for a quote
    • There's no need to calculate stitch counts
    • It’s a customer-focused pricing model
    • The cost of embroidery is transparent
    • Logo embroidery costs the same for both small and large orders
    • The price you see is the price you pay

      What Are the Disadvantages of Flat Pricing? 

      We’d like to think there aren’t many disadvantages to the flat pricing method, but in the interest of a fair comparison, here’s are some potential cons:

      • It's riskier for the embroidery shop
      • Logo embroidery costs the same for both small and large orders (this COULD be a disadvantage, too)

      The best part is that these disadvantages are offset by the referrals we get for putting our customers first. Flat pricing is one of our best marketing moves. At Thread Logic, we offset the costs of small vs. large orders not by offering you a confusing cheaper rate for larger logos, or on bigger orders based on stitch count. Instead, we support all sizes of businesses and orders, with no minimum order quantity, and quantity discounts starting at orders of just $500.

      The flat pricing model is something we have used at Thread Logic from the time we started the company. We get positive feedback from our customers, big and small. It’s one of the best marketing decisions we have ever made. So next time you’re looking to embroider that polo shirt, we hope you choose Thread Logic.

      What is the Advantage and Disadvantage of custom embroidery baseball caps

      The Ultimate Custom Embroidery Pricing Guide

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